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Roberts Bakery delivers the daily bread

Roberts Bakery

Industry: Food & Drink
Categories: Small/medium operation

Roberts Bakery has boosted its delivery performance to major supermarkets and food service customers such as 3663, Food Partners and Greencore thanks to Paragon routing software. After only two months of using the system, the company has seen a significant improvement in planning and delivery fleet efficiency.  

The company previously planned its 35 daily direct routes manually for delivering products to hundreds of customer sites. With the new software, planning time has been reduced to a few hours and any adjustments are quick and easy, with the software re-optimising the plan automatically.  

“Paragon’s proven track record of delivering benefits to food industry companies, combined with an impressive software demonstration and a wide range of software options and features, made it the obvious choice for our operation. We were able to get first hand endorsements from our customers who are also relying on the software to streamline planning processes. This re-confirmed to us that we were definitely making the right decision for our business,” says Mark Owen, Director of Logistics.

 “Paragon’s proven track record of delivering benefits to food industry companies, combined with an impressive software demonstration and a wide range of software options and features, made it the obvious choice for our operation.” Mark Owen, Director of Logistics, Roberts Bakery
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