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Loveland Distributing automates efficient beverage distribution planning

Loveland Distributing

Industry: Food & Drink
Categories: Large operation

Loveland Distributing Company, Inc, is implementing advanced distribution planning software to optimize delivery routing of alcoholic and non-alcoholic drinks such as Red Bull, Sweet Leaf Tea, and Nesquik to 3000 licensed retailers including Wal-Mart, Food Lion, Kroger, and 7-Eleven.

Paragon won this software contract against stiff competition from other technology vendors.

“We looked at several other products, but we found that Paragon offered more features at a lower cost. Paragon’s team was also able to demonstrate the product using our data, which clearly explained the value of the product to the project team,” says Paul Collier, Loveland’s MIS Director and project leader.

Loveland has a varied fleet of vehicles used across the routes and the company expects the software will improve efficiencies. The fleet includes bulk tractor-trailers, draft trucks, 18-bay delivery tractor trailers, 16-bay trucks, heavy-duty vans, and support vehicles.

“By using Paragon software, we will reduce daily routes and mileage with consequent operational savings. We will use the software to recalculate our current routes into a more efficient pattern. We will then use the software to re-route every two months to meet varying seasonal demands. In a year’s time – perhaps sooner – we aim to move to daily optimization,” says Paul Collier.

“By using Paragon software, we will reduce daily routes and mileage with consequent operational savings.” Paul Collier, MIS Director and Project Leader, Loveland Distributing
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