Dreams enables 12,000 home deliveries a week with Paragon

Dreams, the bed experts, has boosted the efficiency of its home deliveries with Paragon’s Home Delivery System (HDX).

With 12,000 deliveries a week, Dreams uses Paragon HDX to plan all its UK routes and schedules from its UK head office. The system provides a selection of optimised delivery days and customers choose the one that suits them at the point of sale or when they make an online purchase.

To cover the whole of the UK, Dreams currently operates eight home delivery depots, with its ninth depot opening soon. The new depot will be in Scotland. The deliveries are made using the company’s fleet of 100 x 3.5 tonne Mercedes Sprinter vans.

Seamless integration with the GPS vehicle tracking units in the vans using Paragon Route Execution allows the system to monitor delivery progress in real-time. This provides a live report feed, which is published on the Dreams intranet to show how deliveries are progressing and allows customer services to keep customers updated with ETAs. They can see the exact status of each delivery, whether the van is at the customer’s home or has completed the delivery and is on its way to the next drop.

“We offer customers the ability to book a delivery up to 90 days in advance if they require it; typically most choose between 10 and 15 days after making a purchase. We also have much more flexibility to move deliveries around if we need to and we can close off routes earlier. In fact, with the latest version of the software we can also shut off a depot early and we can pause specific routes, if necessary to maximise efficiency.

When a Dreams customer buys a bed our Microsoft Dynamics NAV system will calculate the earliest availability for the product. This information feeds through to Paragon HDX, which then works out the available delivery dates to offer the customer. The information is presented graphically to our sales staff in red, amber and green, with green being the most efficient delivery.” Ian Clarke, Change Controller, Dreams