With the holiday season now behind us, retailers have published their sales numbers for the period, analysts have pored over the results, and the winners and losers have been declared. The biggest annual retail peak is behind us, so the retail sector can relax for another year. Or can it?
According to Wallethub, Americans will spend $19.7 billion for Valentine’s Day this year which makes Valentine’s Day the third largest consumer holiday after Christmas and Mother’s Day. The same survey also revealed that 20% of all annual flower sales happen around Valentine’s Day.
And it’s not all about that last minute gift in the convenience store on the way home. The National Retail Federation’s Valentine’s Day Consumer Spending Survey said that Department stores will see the most traffic this Valentine’s Day (34.5%) and nearly one-third (31%) will shop at their favorite discount store while 27.9% plan to shop online.
For many retailers, Valentine’s Day can help boost first quarter sales, but with so many orders being concentrated in a short period of time, retailers once again need to scale up their delivery services to manage the delivery peak and avoid unhappy customers.
Whether Valentine’s Day, Mother’s Day or Easter is your next biggest peak after Christmas, the same headaches arise. Here are a few things to consider next time you’re planning for your delivery peak:
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