Asda is nearing completion of a two-year project to transform its retail distribution operation with a logistics system from Paragon Software Systems.

Over the last 18 months, Asda has been implementing a new regional distribution structure using Paragon’s transport optimisation software integrated with real-time vehicle tracking. With the software, Asda has been able to improve delivery services to its stores, make better use of driver resources, ensure route compliance and reduce operational costs.

“Asda transport has been completely transformed to provide new efficiencies across the board. Paragon’s logistics system has enabled this and is providing significant improvements in the way we plan and manage our resources and in how we plan more than 18,000 store deliveries a week using our 900 strong fleet. The results of this business change are on-time delivery improvements to the stores, optimisation of our driver and vehicle resources and greater route compliance, which is also reducing mileage, fuel costs and emissions,” says Chris Hall, National Transport Manager, Asda.

“We have moved away from individual planning for each distribution centre and have created seven planning regions across the UK that provide a clear differentiation between regional planning to maximise geographical resources & local execution for compliance to plan & accountability for store service. There are 21 DCs within the regions – two in Scotland, three in the North East, four in the North West, three in Yorkshire, four in the Midlands, three in the South West and two serving the South East. It is true to say that this would be impossible to do without an effective system & process.”

Chris Hall reports that Paragon’s logistics system was the right choice for this step-change project being a fully configurable, off-the-shelf solution.

“Paragon offers a proven solution for retail distribution operations that have large fleets. We have been able to take a standard solution and configure it to our specific requirements. We already used Paragon for fixed routing, but this is a step up combining routing, scheduling and resource optimisation with Isotrak’s vehicle tracking and transport execution and management. It gives us full visibility of the entire operation and this has been instrumental in the success of this project.”

Paragon's route optimisation software helps Asda transform retail distribution