Fuller Smith & Turner, one of the UK’s top independent family brewers and retailers with leading beer brands including London Pride, ESB and Discovery, has selected Route Execution from Paragon Software Systems to enhance customer service by improving the accuracy and responsiveness of its delivery planning process.

Fuller’s has already implemented Paragon’s routing and scheduling system for daily planning at its Chiswick and Horndean sites. “The next step is to achieve greater fleet visibility and accuracy of work standards used in our planning process,” confirms Fuller’s operations director, Duncan Munro.

“By using Route Execution, already linked with our CI-Omnibridge vehicle tracking system, we will be able to deliver better customer service by being better informed about progress against the plan throughout each day.”

“The brewery industry has its own unique and demanding planning challenges,” confirms Paragon marketing and business development director, Charles Nockold. “While Paragon’s planning optimisation has the flexibility needed to generate efficient delivery schedules for companies like Fuller’s, Route Execution offers greater fleet visibility which provides the transport management team with an accurate and ongoing picture of transport and service performance in real time.

“This enables customer service levels to be increased, as companies can respond quickly and efficiently to problems that inevitably arise, at the same time ensuring that delivery schedules are both legal and achievable.”

Fuller's implements Paragon's Route Execution to enhance customer service