Greggs uses Paragon’s route optimisation software to support business transformation

With the food-on-the-go sector rapidly expanding in the UK, specialists such as Greggs are facing growing pressure on their supply chains to meet changing customer demands.

Greggs has undertaken an ambitious £100 million investment to reshape its supply chain, supporting the transformation from a decentralised traditional bakery business into a centrally-run, food-on-the-go brand that can meet the choice and availability customers demand. The retailer has also expanded beyond its traditional place on the high street to new locations on retail and industrial parks, motorway service stations and travel hubs.

As a result of all these changes, distribution planning has become progressively more complex. Greggs’ team of transport planners uses Paragon’s route optimisation software extensively to simplify the planning process, target efficiency savings and maintain service standards.